This small team has worked together since early 2018, and has enjoyed ever increasing success in introducing the young socially-conscious university to the world. Within one year, the team expanded student interest by 651% resulting in an overall student population increase of 471%. Additionally, the team helped launch 3 new degree programs and several concentrations, assisted displaced students from closed institutions, and increased social media followers by 3100%.
The award was presented to the team in Las Vegas, NV at the AMA Symposium for the Marketing of Higher Education last week. For 30 years, AMA Symposiums have been the event where marketing professionals both grow their knowledge and build their networks. It is also a community that understands when marketing changes, campuses are on the front lines trying to reach students, alumni and donors in impactful ways. The AMA Foundation Higher Education Marketing Team of the Year award is sponsored by Lipman Hearne — a Chicago based marketing and communications firm focused on the non-profit and government sector.
The two other finalists this year were University of Notre Dame in Indiana and Stonybrook University in New York. Previous winners include University of Calgary, New York University (NYU), The New School, and the University of Virginia.